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Launch of the new 2013 Jaguar and Land Rover vehicles

Amazing launch projected onto switchglass display

Client

Jaguar/Land Rover Canada

Event Location

Toronto, ON / Montreal, QC / Calgary, AB / Vancouver, BC

Date of Event

October, 2013

Event Capacity

200

Equipment Supplied

  • Barco FLM-HD20 20k Projector
  • 0.73 Short Throw Lens
  • 300’ of white/black drape
  • Chauvet LED bar pix uplights
  • Fresnels

Services Provided

Keeping in tune with our mission to providing cutting-edge technology to our clients while assisting them to bring their creative vision to life, the Jaguar and Land Rover new model launch gave us the chance to shine once again. In a four city tour timed to drum up excitement for the brands prior to the upcoming auto shows, we used a display technology called Switchglass to promote their new vehicles. Switchglass is a display device that allows an electrical current to be transmitted through it, when the current is applied the glass becomes opaque, allowing it to act as a screen upon which we were able to project visuals such to supplement the displaying of the exciting new vehicles. Once the current was cut, the glass became transparent, allowing the vehicles themselves to appear. It was both a dramatic and effective way in which to showcase our client’s new products.

“I want to thank you and your team for an excellent support in making these events a success. Our client was extremely happy with Ken and his magical solutions to any problem!”
SP – Project Manager
Kubik

Want to Get Started? Let’s talk

We’d love to hear about your upcoming event and show you how Quest Audio Visual can make it one to remember!

Call us at 1-888-808-4699 or send an email directly to Al or Kevin.