This website requires a minimum of Internet Explorer v9. Please upgrade your browser or use Chrome or Firefox.

Nike+ Fuelband Red Carpet Launch

An exciting afternoon featuring the Canadian launch of the Nike+ Fuelband. Joined by elite athletes PK Subban, Steven Stamkos, Phylicia George, and Priscilla Lopes-Schliep

Client

Nike

Event Location

Toronto, ON

Date of Event

October, 2012

Event Capacity

600

Equipment Supplied

  • 3xChristie Roadster 18k Projectors
  • Projection Blending
  • Custom 20` High x 60`Wide Screen
  • Sound Reinforcement
  • Chauvet LED Bar Pix
  • Power Distribution

Services Provided

Our client had a bold, expansive vision that demanded a flawless technical execution combined with brand-conscious creativity.  Nike had in mind a large screen in which no conventional screen would fit, rather than compromise on the size and impact of the message we built our own custom designed 20`x 60` wide screen.  We used projection edge blending to precisely calibrate the 3 powerful projectors to achieve a seamlessly combined and continuous image.

In keeping with the theme of the evening, we reproduced the colours from the LED uplights on the Nike “Fuel Band” (Red, Green, and Yellow) and bathed the walls in identical hues.  And rather than casting the colors in a static fashion, we created movement in the installation by synching the lights to the tempo of the on-stage presentations.

The Nike “Fuel Band” event was an exciting opportunity to not only raise awareness about a new product, but also to successfully reinforce Nike’s position as a leader in the fitness and sporting goods market. The team at Quest was more than happy to provide our patrons at Nike with the same innovative spirit and brand-focused attention we seek to deliver to all of our clients.

Want to Get Started? Let’s talk

We’d love to hear about your upcoming event and show you how Quest Audio Visual can make it one to remember!

Call us at 1-888-808-4699 or send an email directly to Al or Kevin.