They say that sharing is caring, and sometimes a little sharing is all that is needed to connect strangers. With this in mind Quest AV teamed up with McDonald’s to assist them in filming a commercial at The Atrium on Bay. A 4mm LED wall was installed behind a custom made bench that would open up and dispense McDonald’s favorites when people sat on both ends of the bench. This would also trigger one of 24 McDonald’s branding graphics to appear on the LED wall as well as generate an audio cue over wireless QSC speakers. To achieve this innovative set design, we used Coolux’s Pandoras Box media server triggered wirelessly from an iPad from the Producer’s Palace. Part of the challenge was to initiate the triggers with no direct sight lines as well as filming everything with lipstick and hidden cameras to maintain the element of surprise.
Check out the video for the spot here: https://www.youtube.com/watch?v=cXJ2n5tLn4Y ….we’re lovin’ it.
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