As an event industry professional, you are already aware of the highly competitive and rapidly evolving virtual landscape. But as technology becomes more sophisticated and accessible, how will your virtual event stand out to meet the demands of your attendees and essential stakeholders?
In 2021, guests desire more immersive and engaging experiences, while your exhibitors and investors expect high returns on their investment. If you are collaborating with an A/V company or seeking specialized services, below are five tips to consider to make your virtual event successful.
1. Remote presenter onboarding
Including live speakers within your schedule is a great way to enhance your overall production. Relevant presenters provide expertise and education, giving your event a more holistic feel.
However, the presenter experience begins pre-event, with the onboarding of your panel. Ideally, you will want any explanations and AV tests to feel comprehensive and smooth, instilling confidence in your speakers.
One helpful tactic is to onboard your panel individually, offering personalized instructions in a way that is convenient to their schedule. Incorporating an onboarding specialist into your virtual event will ensure a positive transition to your platform, from scheduling to providing one-on-one tutorials, if required.
2. Explore Virtual Venues
While 2020 was the year for videoconferencing software like Zoom, 2021 is welcoming the expansion of virtual venues, which add an innovative and engaging element to your event. For example, Ineventors has created an all-in-one virtual platform that offers a robust and customizable solution for event planners.
Virtual venues offer an immersive environment that extends beyond live streaming of the past. These platforms come fully equipped with high-quality webcasting capabilities and event designs, including lighting, stages, seating, and registration booths.
And because virtual venues can be tailored to suit the specific needs of your production, you can offer your guests a visually stimulating experience that evokes all of the senses. Planners can also incorporate platform integrations such as analytics, 3D models, and even gamification to connect attendees in ways that excel beyond a virtual meeting platform.
3. Using a Production Studio
Virtual and hybrid production studios combine the physical and digital world, offering computer graphics, LED panels, and speakers that will create an interactive and visually appealing experience.
Production studios have also stepped up their game in terms of COVID safety measures. For example, the Quest Audio Visual broadcast studio provides PPE equipment, sanitized stations, and separate entrances.
Best of all, in using a production studio, you will receive assistance from A/V specialists that will ensure a smooth experience. Enjoy versatile set designs that can accommodate various productions, ranging from single-person to a bubbled group.
4. Incorporate Creative Branding
Your virtual production is not only an event; it’s an opportunity to market your brand. From inception to execution, creative digital branding will tie your virtual event together into a cohesive package.
“By branding your landing page, backgrounds and menus of the virtual platform, and the contents of your live stream, you can easily create impactful brand exposure.”
If you want your virtual event to stand out, consider utilizing design services, such as customized screens and smooth transitions that will give your production a polished and professional look.
5. Balance pre-recorded content with live broadcasting
While live presentations and speakers are typically an essential element of every event, including a combination of pre-recorded content will add a dynamic angle to your virtual production. Since there are advantages to each format, you can mix in both to elevate the overall experience.
Pre-recorded content allows for more time to create the overall subject matter, including retakes if required. You can also include post-production elements, such as motion graphics and music, to add polish to the finished product.
In comparison, live broadcasts deliver an immediacy that will offer the most engagement to your guests; live streaming can also include interactive activities that will involve your audience.
By melding the two components, your virtual event will offer the best of both worlds.
A constant evolution
Advancements in event technology are securing a permanent spot for virtual and hybrid designs. From production studios to live streaming, utilize these five tips to make your virtual event successful.