Each year, Colgate holds a showcase event in a select city within North America. This years event was held in Toronto and providing an opportunity for the brand to interact with their top buyers, both unveiling their upcoming product line as well as offering strategies to better fulfil the needs of their prospective customers. Their ambition this year was to outdo any prior event they had staged as yet. Quest Audio Visual is proud to have contributed to delivering the ambitions of Colgate`s Oral Care 2020 Vision’s 2016 showcase.
Our focal point was a 20’x10’ LED wall, employed as the primary screen for audience interaction. To further enhance the impact and audience’s engagement, we curved the screen 5° so that no matter where you were in the room, you were treated to the full view of the screen. For a little creative flair, we also custom-built to globes complete with a charming Colgate smile and flew them on both sides of the main screen. To add to the intimate ambience of the venue, we draped the stage in black drape bathed in Colgate`s signature red lighting, also wrapping the entirety of the stage in black vinyl creating a consistent palette.
The Quest AV team places an absolute priority on our client’s satisfaction. It was a pleasure to be able to deliver one of the most engaging and successful events that Colgate has put on over recent years.