Jaguar/Land Rover Canada
Toronto, ON / Montreal, QC / Calgary, AB / Vancouver, BC
Keeping in tune with our mission to providing cutting-edge technology to our clients while assisting them to bring their creative vision to life, the Jaguar and Land Rover new model launch gave us the chance to shine once again. In a four city tour timed to drum up excitement for the brands prior to the upcoming auto shows, we used a display technology called Switchglass to promote their new vehicles. Switchglass is a display device that allows an electrical current to be transmitted through it, when the current is applied the glass becomes opaque, allowing it to act as a screen upon which we were able to project visuals such to supplement the displaying of the exciting new vehicles. Once the current was cut, the glass became transparent, allowing the vehicles themselves to appear. It was both a dramatic and effective way in which to showcase our client’s new products.