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Celebrating in Red Carpet Style for the Nike+ FuelBand Launch

An exciting afternoon featuring the Canadian launch of the Nike+ FuelBand. Featuring appearances by elite athletes including PK Subban, Steven Stamkos, Phylicia George, and Priscilla Lopes-Schliep.

Client

Nike

Event Location

Toronto, ON

Date of Event

October, 2012

Event Capacity

500+

Equipment Supplied

  • 18k Christie HD Projectors
  • Projection Blending
  • Custom 20'x60` Widescreen Projection Screens
  • Audio Reinforcement
  • LED & Intelligent Lighting
  • Power Distribution

Services Provided

Our client had a bold, expansive vision that demanded a flawless technical execution combined with brand-conscious creativity. Nike had in mind a large screen in which no conventional screen would fit, rather than compromise on the size and impact of the message we built our own custom-designed 20`x 60` widescreen projection. We used projection edge blending to precisely calibrate the HD projection in order to achieve a seamlessly combined and continuous image at all times.

In keeping with the theme of the evening, we reproduced the colours from the LED uplights on the Nike+ FuelBand (Red, Green, and Yellow) and bathed the walls in identical hues.  And rather than casting the colours in a static fashion, we created movement in the installation by syncing the lights to the tempo of the on-stage presentations.

The Nike+ FuelBand event was an exciting opportunity to not only raise awareness about a new product but also to successfully reinforce Nike’s position as a leader in the fitness and sporting goods market. Quest AV was more than happy to provide our friends at Nike with the same innovative spirit and brand-focused attention we aim to deliver to all of our clients.

Give us a call today to receive a quote for your next upcoming activation or live event!

Want to Get Started? Let’s talk

We’d love to hear about your upcoming event and show you how Quest Audio Visual can make it one to remember!

Call us at 1-888-808-4699 or send an email directly to Al or Kevin.